In January 2010 are 23.2 million active users, an increase of 12% compared to January 2009. On the day average are 11.3 million active users, for 1 hour and 43 minutes and 181 page views per person. All values \u200b\u200bare in growth compared with the month of January 2009: the average daily active user growth of 20%, as well as time spent (+8%) and page views (+3%).
10.6 million 12.5 million women and men active in the month, mostly between 35-54 years (9.5 million) and 16-34 years (8 million). Access the Internet for 47.8% of the population of North-West (7.2 million active users), 43.4% of the North-East (4 million), 42.7% of the Centre (4, 2 million) and 37.6% of the South and Islands (7.6 million). Friuli-Venezia Giulia and Lombardia are among the regions with the highest rate of online activity (respectively 49.9% and 49.4% of active users on the target group). The distribution
use of the medium has a greater concentration on working days (Monday - Friday) with 11.9 million active users, 183 page views for 1:42 a.m. minutes per person on an average day, while on weekends (Saturday - Sunday) are 10 million active users, with 174 page views for 1:44 a.m. minutes per person on an average day.
The afternoon slot is part of the day, the highest number of accesses to the Internet: between 12:00 and 15:00 am, in fact, almost 6 million active users who access the web. The value is high throughout the afternoon to reach the peak between 18:00 and 21:00 with 6.161 million active users, connected for an average of 38 minutes. During the evening and night time periods (21:00 to 03:00) time spent per person increases, exceeding 40 minutes.
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