Back appointment with IAB Seminar, the annual event dedicated to analyze and investigate specific issues, disciplines "vertical" and "best practices" related to the internet and the world of digital communication interactive. In a historic moment in which, in less than a year, social media experienced an exponential growth of traditional users and publishing has had to face a web market again changed, IAB Italy is organizing a morning of work to analyze and illustrate how it is changing the concept of content on digital media and how this affects communication and business models of companies. It will discuss Association representatives, corporations, operators and industry experts with a view of exchange and collaboration between all stakeholders in the system in order to highlight the opportunities offered by the Internet medium through scenario analysis, methodological advancements on the peculiarities of the relationship between content and social media, without neglecting the aspects related to measurement and web analytics, all surrounded by best practices and case histories of successo.La participation in the seminar is free by registering online: www.iabseminar.it
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