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Conference on the Great Trees in Penne

On 20 November 2010, at 9:00 am, the Council Chamber of the City Penne in the province of Pescara will host a conference in favor of the protection of large trees entitled "column in the sky - the trees to combat soil consumption" organized by the Project CO.N.AL.PA. (National Coordination for the Trees and Landscape).

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All eyes on the importance of trees in the struggle against the use of soil and on the absolute need to protect and enhance the great monumental trees . The use of the land at the expense of forests, gardens and agriculture is highly topical.

Advanced Cement wild in some regions, it seems almost unstoppable and the cemented soil is difficult to recover, with serious damage not only the landscape but also the citizens themselves, who become innocent victims of disaster foretold.

"Making the most gardens, planting many trees and protecting forests (sign of utmost naturalness), designed to ecosostenbile and stop the proliferation of eco-monsters, should be a requirement for all administrations. Protect large monumental trees, finally, means preserving our historical memory and even that increase cultural tourism-environment that is having success in Italy in recent years "(cited in press linkable).

Opening the conference will be a screening of the animated film, "The Man Who Planted Trees", adapted from the novel by Jean Giono, the author of the novel "The Horseman on the Roof."

The conference will include technical assistance from the CO.N.AL.PA. COGECSTRE and Franco Tassi and guests as the Committee's National Parks - Sacred Trees, Franco Pedrotti, University of Camerino, via videoconference from Lombardy, the Mayor of Cassinetta Lugagnano Finiguerra Domenico, one of the leaders of the national fight against land use .

At 12:00, Avenue in San Francisco in Pens, trees will be planted indigenous in the face of authority, and technical schools in the municipality Vestino.

"In the afternoon, from 15:30 pm, several technical reports on monumental trees, landscape design and the Abruzzo landscape, with the assistance of the botanist and historian Aurelio Manzi agriculture and president of the Foundation De Giulio Genti d'Abruzzo Collibus.

Conference will be drawn at the end of a raffle with free tickets that will allow the winning of a beautiful oak trees (Quercus ilex) height of 2.50 meters, already rooted in pots and given the project CO.N.AL . PA. " (Ibid.).

The event is sponsored by the Commune of Penne, Province of Pescara, Abruzzo Region, the People of Abruzzo Foundation, Cooperative COGECSTRE University of Camerino and the National Association of Nature and Environment Protection of Animals (ANPANA).

Project CO.N.AL.PA. - National Coordinator for TREES AND LANDSCAPE.

has its headquarters, for 'Abruzzo Park Garden Ligustri - Via Pretara, 24-65014-Loreto Aprutino (PE).

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IPAD: an interesting study by UPA

After Gartner UPA also seeks to understand the impact of the Tablet world of communication through study Ipad: the future of publishing

tablet I are having the same effect of television in the '50s, are a new gateway to the world. New instruments and fascinating, as well as the future of the web, may also be the salvation of publishing. These are some of the data emerging during the presentation of new research UPA.
"We are in the I-life, a new style of life where the" I "sounds as the first person singular individualism of contemporary mass ": these are the words of Lorenzo Sassoli de Bianchi, president Upa (Members Advertising Associates) during the presentation, in recent days in Milan, the first qualitative research on how to use and on ' impact of advertising on the tablet, and in particular on the iPad, entitled The methods fruitrice impact of advertising on the tablet.
The combination of print and read the contents through Ipad be thoroughly analyzed and well in advance, because this is found in the future of publishing. The survey highlights how siagrande potential for quality printing through a new instrument to spread it equally suitable for use in a manner than at present.
"We are witnessing epochal changes, the Internet is revolutionizing communication and the connection has become a basic need for every individual. This research will be an early sign of knowledge about a phenomenon with which we have to do in the near future. The tablets appear to be, in fact, a true paradigm shift in the use of editorial content. "Continued the president.
The advent of the tablet is comparable, as the scope for innovation, that of television in the '50s: a magical gateway to another dimension where one leaves willingly seduced by the contents. Even those ads.
"In a few hundred grams holding the memory of the world - added Sassoli - Today we can download an application for all that interests us. The applications are an extension of the self that connect us with life and limit the loss in the vast sea of \u200b\u200bwebsites. " The Director of UPA
studies, Rafael Pastor, explained the main results of that research has revealed.
"The focus groups conducted among the early adopters have made us understand that the tablets are able to be located at the intersection of three methods of use of media available today: that of the web, that of print and that of television. The tablet in fact have managed simultaneously to address two complex issues inherent in the way of being present on the web and paper, which should be remembered, are two of the most important vehicles of all information and, in part, the entertainment . The tablets have in essence "simplified the web", one of the most difficult problems of the digital divide, and have "made an aesthetically appealing" to read the printed word. A cross of solutions that has led many of the interviewees to talk about "magic" effect.
The "applications" have simplified access to the Internet and the beauty of the images together with the finger navigation, map reading have turned into a new experience. Finally, the use of the tablet in an emotionally integrated family, and his most frequently at home station, rather than mobility, have made it much closer to the centrality of use of television than we could have expected.

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this survey Assorel "Monitor Users Public Relations 2010"

Assorel is pleased to invite you to the presentation of research results "Monitor Users Public Relations 2010", commissioned by the company to the ISPO.
The survey, now in its fifth edition, held every two years and addresses the following issues: • The role
agencies RP (trend analysis);
• The relationship with the RP in times of crisis (to contain cost / item in which to invest);
• The study of the potential market: segmentation, detection potential of the basin, not reasons to use of professional PR agencies;
• Driver to choose their consultant RP: Based on what factors you choose an agency rather than another;
• Perceptions, evaluations, expectations in terms of activities in the area of \u200b\u200bdigital media .
The presentation, which will be carried out by Professor Renato Mannheimer, will take place Thursday, November 25, 2010 at the Hotel Milano Scale (Sala Master), Bear Street, 7 - Milan, beginning at 10.30 and credits deadline at about 13.00.
Admission is free, after your kind confirmation / RSVP: eventi@assorel.it .

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Ipad an important assessment Gartner

I must point out this summary of the Gartner study that confirms what Chris Anderson, the editor of Wired USA, said at the recent IAB Milan "with the iPad will grow very gradually App therefore there will be a division between Internet access and pay channels "

to Gartner CEO:" The iPad will impact on business strategies "The institute's analysis invites CEOs not to underestimate the importance of the Apple tablet. "We must be ready to meet the changing needs of technology users," The Apple iPad device is not just another fashion. The ecosystem, however, could radically transform the ways of using existing technologies and business models and the CEO should carefully consider the potential inside of their company, according to Gartner. "Usually not for the CEO to participate directly in decisions on specific technological devices, but Apple iPad may be an exception to the rule," says Stephen Prentice, vice president and Gartner fellow. Gartner predicts that worldwide sales of tablet average reach 19.5 million units in 2010, driven dall'iPad own. In 2011, unit sales will reach 54.8 million end users worldwide, an increase of 181% compared to 2010 and will exceed 208 million in 2014.La research firm advises companies to provide IT their most important users at least a basic level of support for the iPad and put in a budget support program to be activated within the broader mid-2011. "People will buy it anyway, so it is good that companies are ready to support the iPad for their users," said Prentice. "Although it is said that there are benefits in terms of productivity, companies must recognize that there are other advantages that a device of this type leads, for example to improve recruitment and retention. "Gartner recommends that CEOs also ask their team of marketing and product development to study how the iPad can be used creatively by the company and its competitors because, say the analysts, the slate Apple could revolutionize business models and markets. "Already we see ads for competing devices from other vendors such as RIM, Samsung, HP and Dell, even if the iPad is ahead of everyone and the lion's share as market share, "adds Prentice.Gartner It seems to disagree with those who, at the launch dell'iPad, has described it as a niche product for a limited market. For the research firm, however, is not the iPad the replacement of the notebook but his powerful supplement. In particular, it makes the consumption of digital media easily and instantly and facilitate it. Many areas that can usefully exploit the iPad, according to Gartner from publishing electronically to developers to share projects on the ground, from finance specialists that exchange quotations and analysis to the sales representatives who want to use presentations interattive.Siccome is easy to use and multi-touch and also has an engaging style, the iPad has many applications in activities that have direct contact with customers, like retail, hospitality and tourism. In air transport, then, the Australian carrier Jetstar is already experiencing a booking service iPad via in-flight entertainment, while Malaysia Airlines is using the iPad in a kiosk where they serve as terminals for check-in self-service.Con so much potential on the horizon, Gartner advises CEOs to act as soon as possible: There are no certainties, but it is possible that the iPad will be a device that will revolutionize the market, as the iPod, "said Prentice. "Even if it was just a fad, act now does not cost much, but too late and failing to be a major event could have a much higher price."

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In Milan an unmissable event on Webranking

For information and registration, see note in bold at the end of post.

For the seventh consecutive year, Hallvarsson & Halvarsson will present the awards for the best corporate websites in Italy at the H&H Webranking Awards Italy 2010, which will take place on Thursday 18 November at Corriere della Sera’s conference hall in Milan (Via Balzan, 3).
The event will start at 4 pm and end with a cocktail at 7 pm, and it will be divided in two parts. The first will address the issue of Italian companies lacking transparency and timeliness in their online communications. The second part will focus on the new challenges and opportunities offered by social media and technological innovation on the web. Before the public event, H&H will organise two workshops that will be open only to companies.
New this year, the awards ceremony will reward not only the best performer in the H&H Webranking classification but also commendable initiatives in two categories:
1.Technological and social media initiative to improve communication with stakeholders
2. Presentation of sensitive information to improve the transparency of financial communications
We invite companies to submit their initiatives for these two categories by Friday 5 November.
The complete programme will soon be available for download.
The event is free of charge for all registered. For further information and registration please contact: cristina.urban @ halvarsson.it or call 0039-02-4547 7681.

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At Iulm it comes to RP for businesses

Interessante incontro con alcuni protagonisti della comunicazione d'impresa.


RP for businesses: towards a strategic role?
Tuesday, November 16 Seminar Room 9.30

Introduction:
Giovanni Puglisi, Rector IULM
Giampietro Vecchio, Vice President FERPI

Reports:
Emanuele Invernizzi "25 years of occupation in Italy"
Toni Muzi Falconi "Research and listening for the growth of RP"
Stefania Romenti "ECM: The profession in Italy in comparison with Europe"

speeches:
Anna Adriani, Director of External Relations, Carlo Fornaro illycaffé
, Director of Communications, Telecom Italy
Furio Garbagnati, CEO, Weber Shandwick
Andrea Prandi, Director of External Relations, Edison
David Smith, Area Director of Communications, Gruppo Monte Paschi
Patrick Rutigliano, Director of Institutional Relations, Snam Rete Gas


Followed by light lunch, RSVP

Download

master.rpimpresa @ RSVP iulm.it Tel 02 89 141 2756


IULMVia University Carlo Bo 1, MilanoMM2: Stop Romolo.Parcheggio procedure.
The event takes place with the support of the Monte dei Paschi di Siena

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Following the press presentation of the event in question. In my view one of the most important event for anyone involved.

WITH BEA EXPO FESTIVAL, MILAN AND EUROPEAN CAPITAL OF EVENTS

Convention, roadshows, product launches, public events. For the fourth consecutive year, returns to the event organized by ADC Group is dedicated to events under the auspices of the Municipality of Milan. On 15 and 16 November, at the space Eventiquattro of Milan, the industry will meet with a rich program of conferences and meetings that will culminate with the delivery of Best Event Awards, Italians and Europeans.
is already possible to register via the website and filling out the form www.beaexpofestival.it in the section reserved Subscription to . Participation is free.
are officially open submissions at BEA Expo Festival, the event organized by ADC Group, for the fourth year, aims to offer opportunities for training and networking for professionals in the field of events. Missed two days of professional development to enrich their knowledge and meet with colleagues and customers. The event is sponsored by the City of Milan and the consultation of Events AssoComunicazione.
"The most important companies that invest in communication, agencies and industry professionals will be the protagonists of the BEA Expo Festival by participating in talk shows, workshops, keynote and educational moments specifically designed for them - says Salvatore Sagone, creator of the event and president of ADC Group -. Inside the festival will be held two awards and the delivery of the Best Event Award (BEA) awarded to the best events in Europe on November 15 (European Bea, ed), and Italians, November 16 (Bea Italy, ed).
It starts Monday, November 15 at 9.30 am, with the presentation of the monitor market events in Italy in 2010, the sixth edition of the research sponsored by ADC Astra Research Group and built by Enrico Finzi, who will present the data collected.
President Salvatore Sagone will officially open the event and after the presentation of the Monitor, will coordinate the roundtable between agencies and companies, called 'The event in the heart, the heart of the event', in the belief that the event is one half of the most effective to involve, excite and leave a lasting impression in the target which results in awareness, reputation and why not, in and buying behavior. The fragmented galaxy of events cut out, in fact, an increasing proportion in the media mix of businesses. The agencies and companies, so you compare this to the best use of modern marketing tool. The rapporteurs of the round table are among the most qualified professionals in the market. They range from Gabriella Gemo, director of events Banca Intesa Sanpaolo, Gianmaria Radice, supplier marketing and events BMW Italy manager, Gianni Rapetti, responsible events, fairs and exhibitions Eni, Alfredo Pratolongo, communications director Heineken Italy. From the front agencies intervene Aurelius Walker, partner and head Fma Group events division, Gianfranco Maiorana, Creo chief executive, Riccardo Cioni, managing the peel, and Simone Merico, CEO K-events.
Following a succession of workshops organized by themes.
On November 16, Tuesday, the morning will open with another moment of confrontation between agencies and companies. 'Let's try to understand us, who talks to whom?' is the theme chosen to address the way creative and productive event: from the definition strategy to achieve the production plan, to the verification of
results. Convinced that dialogue between companies and agencies do not always run smoothly, and that marketing and communications function from the purchasing department, they often do not clarify the mutual responsibilities. The speakers are: Alessandra Albretti, Communication Mondadori, John Davi, buyers of marketing UniCredit, Salvatore Porretto, head of communications and events 'live' Banca Mediolanum, and Simone Ricci, events manager sports sponsorship and Sisal. To make the voice of the agencies will, however, Alberto Cassone, Alphaomega partner, Alessandra Lanza, President of Events Look, Matthew Shepherd, media rights and relations director RCS Sport, Piero Pavanini, Newton Lab CEO, and Sandro Binelli, president of MAC Group.
conclude on the morning the keynote address, 'What the National Convention Bureau can do for the events market and what events can do for the Convention Bureau', while in the afternoon there will be several workshops on current topics in the industry.
To view the full schedule, you can visit www.beaexpofestival.it .
Participation in the festival is free subject to availability. Entries close November 12.




Communication Area
Via Fra Luca Pacioli, 3 - 20144 Milano + 39 02 83102337 + 39 02 36592735 www.beaexpofestival.it www.besteventawards.com

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BEA Expo Festival Awards 2010 Oscar Annual Report 2010

I must point out the letter of invitation of my colleague Gerard event Ferpi best known.

Dear Colleague,
want to bring to your attention two very significant appointments for FERPI and our profession, and you point out the invitations.
November 17 will be held in Rome, the Oscar Award Ceremony of the Public Administration and Budget on November 29 in Milan that the Oscar's 2010 budget.
This year, coincides exactly with the 40th anniversary of FERPI, after two years we were able to take off the Oscar of the advertising budget Directors. A very significant result because the FERPI with this award demonstrates the desire to foster and promote a virtuous circle of improved reporting by the PA and its communication, as was done for private organizations.
Both Oscar got the support of the President of the Republic: a recognition that we must be proud.
then I'd like to meet you in Rome and / or Milan because both ceremonies are an important meeting of a community multi-professional engaged by FERPI, is to study and recommend how best to preparation of financial statements, involve their members on this issue and examine the financial statements.
The Oscars are one of the jewels of our professional association, and just during the year that celebrates the 40th anniversary of his birth, it would be interesting to see a high number of communications to the two awards.
For years, the ceremony in Milan has become a prestigious event that is attended by hundreds of people, and I hope that the same could happen to Rome for the Oscar of the advertising budget Directors.

counting on meeting one or both appointments, I send you my most sincere greetings.

Gherardo Guastalla Lucchini Secretary-General of Budget
Oscar