After Gartner UPA also seeks to understand the impact of the Tablet world of communication through study Ipad: the future of publishing
tablet I are having the same effect of television in the '50s, are a new gateway to the world. New instruments and fascinating, as well as the future of the web, may also be the salvation of publishing. These are some of the data emerging during the presentation of new research UPA.
"We are in the I-life, a new style of life where the" I "sounds as the first person singular individualism of contemporary mass ": these are the words of Lorenzo Sassoli de Bianchi, president Upa (Members Advertising Associates) during the presentation, in recent days in Milan, the first qualitative research on how to use and on ' impact of advertising on the tablet, and in particular on the iPad, entitled The methods fruitrice impact of advertising on the tablet.
The combination of print and read the contents through Ipad be thoroughly analyzed and well in advance, because this is found in the future of publishing. The survey highlights how siagrande potential for quality printing through a new instrument to spread it equally suitable for use in a manner than at present.
"We are witnessing epochal changes, the Internet is revolutionizing communication and the connection has become a basic need for every individual. This research will be an early sign of knowledge about a phenomenon with which we have to do in the near future. The tablets appear to be, in fact, a true paradigm shift in the use of editorial content. "Continued the president.
The advent of the tablet is comparable, as the scope for innovation, that of television in the '50s: a magical gateway to another dimension where one leaves willingly seduced by the contents. Even those ads.
"In a few hundred grams holding the memory of the world - added Sassoli - Today we can download an application for all that interests us. The applications are an extension of the self that connect us with life and limit the loss in the vast sea of \u200b\u200bwebsites. " The Director of UPA
studies, Rafael Pastor, explained the main results of that research has revealed.
"The focus groups conducted among the early adopters have made us understand that the tablets are able to be located at the intersection of three methods of use of media available today: that of the web, that of print and that of television. The tablet in fact have managed simultaneously to address two complex issues inherent in the way of being present on the web and paper, which should be remembered, are two of the most important vehicles of all information and, in part, the entertainment . The tablets have in essence "simplified the web", one of the most difficult problems of the digital divide, and have "made an aesthetically appealing" to read the printed word. A cross of solutions that has led many of the interviewees to talk about "magic" effect.
The "applications" have simplified access to the Internet and the beauty of the images together with the finger navigation, map reading have turned into a new experience. Finally, the use of the tablet in an emotionally integrated family, and his most frequently at home station, rather than mobility, have made it much closer to the centrality of use of television than we could have expected.
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