Following the press presentation of the event in question. In my view one of the most important event for anyone involved.
WITH BEA EXPO FESTIVAL, MILAN AND EUROPEAN CAPITAL OF EVENTS
Convention, roadshows, product launches, public events. For the fourth consecutive year, returns to the event organized by ADC Group is dedicated to events under the auspices of the Municipality of Milan. On 15 and 16 November, at the space Eventiquattro of Milan, the industry will meet with a rich program of conferences and meetings that will culminate with the delivery of Best Event Awards, Italians and Europeans.
is already possible to register via the website and filling out the form www.beaexpofestival.it in the section reserved Subscription to . Participation is free.
are officially open submissions at BEA Expo Festival, the event organized by ADC Group, for the fourth year, aims to offer opportunities for training and networking for professionals in the field of events. Missed two days of professional development to enrich their knowledge and meet with colleagues and customers. The event is sponsored by the City of Milan and the consultation of Events AssoComunicazione.
"The most important companies that invest in communication, agencies and industry professionals will be the protagonists of the BEA Expo Festival by participating in talk shows, workshops, keynote and educational moments specifically designed for them - says Salvatore Sagone, creator of the event and president of ADC Group -. Inside the festival will be held two awards and the delivery of the Best Event Award (BEA) awarded to the best events in Europe on November 15 (European Bea, ed), and Italians, November 16 (Bea Italy, ed).
It starts Monday, November 15 at 9.30 am, with the presentation of the monitor market events in Italy in 2010, the sixth edition of the research sponsored by ADC Astra Research Group and built by Enrico Finzi, who will present the data collected.
President Salvatore Sagone will officially open the event and after the presentation of the Monitor, will coordinate the roundtable between agencies and companies, called 'The event in the heart, the heart of the event', in the belief that the event is one half of the most effective to involve, excite and leave a lasting impression in the target which results in awareness, reputation and why not, in and buying behavior. The fragmented galaxy of events cut out, in fact, an increasing proportion in the media mix of businesses. The agencies and companies, so you compare this to the best use of modern marketing tool. The rapporteurs of the round table are among the most qualified professionals in the market. They range from Gabriella Gemo, director of events Banca Intesa Sanpaolo, Gianmaria Radice, supplier marketing and events BMW Italy manager, Gianni Rapetti, responsible events, fairs and exhibitions Eni, Alfredo Pratolongo, communications director Heineken Italy. From the front agencies intervene Aurelius Walker, partner and head Fma Group events division, Gianfranco Maiorana, Creo chief executive, Riccardo Cioni, managing the peel, and Simone Merico, CEO K-events.
Following a succession of workshops organized by themes.
On November 16, Tuesday, the morning will open with another moment of confrontation between agencies and companies. 'Let's try to understand us, who talks to whom?' is the theme chosen to address the way creative and productive event: from the definition strategy to achieve the production plan, to the verification of
results. Convinced that dialogue between companies and agencies do not always run smoothly, and that marketing and communications function from the purchasing department, they often do not clarify the mutual responsibilities. The speakers are: Alessandra Albretti, Communication Mondadori, John Davi, buyers of marketing UniCredit, Salvatore Porretto, head of communications and events 'live' Banca Mediolanum, and Simone Ricci, events manager sports sponsorship and Sisal. To make the voice of the agencies will, however, Alberto Cassone, Alphaomega partner, Alessandra Lanza, President of Events Look, Matthew Shepherd, media rights and relations director RCS Sport, Piero Pavanini, Newton Lab CEO, and Sandro Binelli, president of MAC Group.
conclude on the morning the keynote address, 'What the National Convention Bureau can do for the events market and what events can do for the Convention Bureau', while in the afternoon there will be several workshops on current topics in the industry.
To view the full schedule, you can visit www.beaexpofestival.it .
Participation in the festival is free subject to availability. Entries close November 12.
Communication Area
Via Fra Luca Pacioli, 3 - 20144 Milano + 39 02 83102337 + 39 02 36592735 www.beaexpofestival.it www.besteventawards.com
0 comments:
Post a Comment