I must point out this summary of the Gartner study that confirms what Chris Anderson, the editor of Wired USA, said at the recent IAB Milan "with the iPad will grow very gradually App therefore there will be a division between Internet access and pay channels "
to Gartner CEO:" The iPad will impact on business strategies "The institute's analysis invites CEOs not to underestimate the importance of the Apple tablet. "We must be ready to meet the changing needs of technology users," The Apple iPad device is not just another fashion. The ecosystem, however, could radically transform the ways of using existing technologies and business models and the CEO should carefully consider the potential inside of their company, according to Gartner. "Usually not for the CEO to participate directly in decisions on specific technological devices, but Apple iPad may be an exception to the rule," says Stephen Prentice, vice president and Gartner fellow. Gartner predicts that worldwide sales of tablet average reach 19.5 million units in 2010, driven dall'iPad own. In 2011, unit sales will reach 54.8 million end users worldwide, an increase of 181% compared to 2010 and will exceed 208 million in 2014.La research firm advises companies to provide IT their most important users at least a basic level of support for the iPad and put in a budget support program to be activated within the broader mid-2011. "People will buy it anyway, so it is good that companies are ready to support the iPad for their users," said Prentice. "Although it is said that there are benefits in terms of productivity, companies must recognize that there are other advantages that a device of this type leads, for example to improve recruitment and retention. "Gartner recommends that CEOs also ask their team of marketing and product development to study how the iPad can be used creatively by the company and its competitors because, say the analysts, the slate Apple could revolutionize business models and markets. "Already we see ads for competing devices from other vendors such as RIM, Samsung, HP and Dell, even if the iPad is ahead of everyone and the lion's share as market share, "adds Prentice.Gartner It seems to disagree with those who, at the launch dell'iPad, has described it as a niche product for a limited market. For the research firm, however, is not the iPad the replacement of the notebook but his powerful supplement. In particular, it makes the consumption of digital media easily and instantly and facilitate it. Many areas that can usefully exploit the iPad, according to Gartner from publishing electronically to developers to share projects on the ground, from finance specialists that exchange quotations and analysis to the sales representatives who want to use presentations interattive.Siccome is easy to use and multi-touch and also has an engaging style, the iPad has many applications in activities that have direct contact with customers, like retail, hospitality and tourism. In air transport, then, the Australian carrier Jetstar is already experiencing a booking service iPad via in-flight entertainment, while Malaysia Airlines is using the iPad in a kiosk where they serve as terminals for check-in self-service.Con so much potential on the horizon, Gartner advises CEOs to act as soon as possible: There are no certainties, but it is possible that the iPad will be a device that will revolutionize the market, as the iPod, "said Prentice. "Even if it was just a fad, act now does not cost much, but too late and failing to be a major event could have a much higher price."
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