This is the second edition. The first was interesting, although some interventions were too commercial.
The protagonists of "digital community" will meet in Milan for the second Forum of Digital Communication. A busy schedule to meet the most authoritative voices in the industry and a glimpse into the future.
Geolocation, Social Mobile, Web marketing, and future of App publishing and printing are just some of the topics to be protagonists of the second edition of Digital Communications Forum to be held in Milan, Wednesday, February 16, 2011, at the headquarters history of the Italian Stock Exchange, Palazzo Mezzanotte, Piazza Affari in, with the sponsorship of the Lombardy Region and the Municipality of Milan and Ega as event partners.
The challenges and opportunities that digital technology will be revealed in the middle of a busy day of meetings, during which engage in networking, share experiences, expertise and solutions business with the protagonists of digital innovation.
The event, conceived and organized by the Italian Communications, the first Italian business social media, led by Fabrizio Cataldi, which collects more than 20 associations and 43,000 top managers and communications professionals, will be structured in five main plenary sessions:
The opening session of the Forum Social Mobile: next step to the future, led by John Iozzia, Co-Director of Panorama Economy, and with the involvement of Giuliano Noci, Associate Dean, MIP Politecnico di Milano.
The second meeting is devoted to Web Marketing and Tourism: instruments and cases to optimize investment and increase business, led by Salvatore Sagone, Chairman and Managing Director of ADC News and Content Group.
The third morning session and Crossmedia brand: new opportunities for TV, Entertainment & Gaming conducted by Vito Sinopoli, Chairman of Editorial Duesse.
The fourth session, the first of the afternoon, App: the future of publishing over the web? with John Loiacono, Adobe CSBU Business Manager EMEA and Sandra Furlan, Head Web Development Books Trade Wed Mondadori.
The final debate is dedicated to Geolocation: the third revolution in web marketing and territory which includes the participation of Charles Infante, President of Urban Experience and the keynote speech by Andrea Boaretto, Professor Area Marketing, Mip, Business School of Politecnico di Milano.
Besides the plenary sessions are provided many discussions and workshops to be held in three special areas known as workshop areas, areas of knowledge sharing and innovation experience areas. Here the participants will share experiences and just know-how in innovation, internet advertising, new devices, brand reputation, digital citizenship, government and crowdsourcing, among others.
digital communication specialists, innovators, professionals will come together to amplify, in person, the one that is already online and print editions: an exchange of expertise for the dissemination of ideas and knowledge. An online survey is collecting the preferences of the community, which will be translated into action, insights, and workshops.
The day will be a "digital space" connection between technologists, communicators, bloggers, entrepreneurs, managers, institutional representatives, economists, researchers, innovators, which every year becomes a "similar events" together to create an "intelligence Interactive "to search for ways and solutions that we have this as a concrete timeframe for the application.
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