Footprints With Angel Wings

Ferpi Lombardy as "Communicating with the Cinema"

Cinema is now more than ever a communication tool that can help companies effectively. And 'what has emerged from communicating with the Cinema, organized by FERPA Lombardy, which was held recently in Milan.
huge success for the conference "Communicating with Cinema, sponsored by the delegation FERPA Lombardia in collaboration with Opus and Echo held Monday, September 27 at the Odeon cinema in Milan.
were in fact more than 300 professionals communication that have populated the beautiful cinema hall 2 of the historic Milan, taking part in this evening calls, after refreshments, came alive with discussions in order to shed light on many different opportunities that cinema can offer as a medium communication.
Never as in this period, in fact, communicators should consider the cinema as a useful and innovative tool for the many possibilities that this medium offers, not forgetting the role it can play the multiplexes and the impact that digital technology and 3D are having with the general public.
These were some of the hot spots touched during the debate. Since the last research
AudiMovie showed that in the first half of 2010 the increase in viewers over the same period in 2009 was 17%, revealing how the film is a sector that better than others reacted to the crisis. And 'this one of the information given by Marco Cino, President of Echo, who then demonstrates how a strong boost to the film market in 2010 was given by the 3D cinema, and by virtue of the higher cost of the ticket, both to increase the number of admissions in the room. Just as 3D, as shown by the Managing Director of Opus Massimiliano Langs, can be a useful tool for cinema advertising. The commercials on movie screens are better accepted by the public than what happens on television, in addition to being more effective because most remembered.
But cinema is a place and ideal for many communication initiatives. Exemplary in this sense, the promotion carried out in theaters by Barilla, who has served the area in front of the ticket offices of several multiplex to offer a taste of their own pesto, setting up of real kitchens with lots of basil plants on sight. Many others, however, are the links between cinema and media, ranging from the promotion, co-marketing, from licensing to product placement to the events. A link
particularly "special" is that film and then between companies. "In times of crisis, the film can be more effective than a spot ", these words of Fabrizio Paschina, Head of Web Advertising and Intesa Sanpaolo. The statement was the theme of the project perFiducia, designed by Intesa Sanpaolo to the confidence of its customers in times of crisis, telling the positive forces and vital, however, continue to animate Italy. Three short films - Ermanno Olmi, Gabriele Salvatores and Paolo Sorrentino - based on the belief that cinema is still a current instrument to change society.
The debate, moderated by Carmelo Stancapiano, creator of the event and member of the FERPA of Lombardy, it was concluded with the screening of the film reserved Inception by Christopher Nolan.