I must point out this interesting Ferpi meeting to be held Tuesday, 19.10 in the Aula Magna
Unicredit, Via Tommaso Grossi first from 17.00.
Milan, October 19, 2010
In 1970, the year of establishment of Ferpi, women represented only 15% of shareholders today, after forty years, the share rose to 57.40%. It has changed society, but also undoubtedly has changed the profession.
This figure will certainly be celebrated, it must also reflect on possible implications that may have in the near future. For this area in partnership, we have asked whether this feminization is an advantage or disadvantage, a sign of strength or weakness of the profession. In particular we would like to understand whether this phenomenon may represent a leverage of competitiveness, an instrument of affirmation of the role of the profession, and why.
analysis tool will be a conference organized by the Delegation of Lombardy Ferpi with the support of Coca Cola HBC Italy's UniCredit and collaboration, entitled The profession has been dyed pink. The aim of the debate, where he will address a critical and constructive in the origin of this phenomenon and its implications for the future, is to answer the many questions raised by the actions of those who have contributed to the profession in our country, developed theories on the conduct of the profession and has developed successful initiatives that are examples to follow.
This event is open to all those that define strategies, manage operations and monitor the results of the communication. Whether professional or community users. After the greetings of the Director
Ferpi Lombardia, Fabio Famoso, will discuss Sissi Peloso, Past President and Director of BFC Ferpi, Patrick Rutigliano, Director of Institutional Relations and Communication Snam Rete Gas, Alessandra Veronese, Head of Communications and Public Relations Foundation Cariparo; Gherardo Guastalla Lucchini G & G Public Relations President and founder Ferpi. Speakers in the video
founding members Rosanna D'Antona, President of D'Antona & Partners, Jacqueline Lapenna, Consultant and Professor of Communication Strategy and Management Psychology; Carla Maggioni Maggioni Studio, the members Celeste Bertolini, General Director Itinera Communication, Silvia De Blasio, Media Relations Manager Corporate Communications and Vodafone, Amanda Succi, AJS Connection and Secretary General of the Global Alliance.
The work will be concluded by Alessandra Perrazzelli, President of D value and Head of International Affairs, CEO Intesa Sanpaolo Eurodesk - Intesa Sanpaolo SpA
A moderate the debate will Plateroti Alexander, Deputy Director of Il Sole 24 hours. Please
confirm your attendance by writing to ferpiservizi@ferpi.it or by phoning 2002 4986697.
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